Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. But the Mango Berry Cosmo has overtaken it. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. To what factors do you attribute the growth of the chain in recent years, and to its staying power? CEO Charles Watson, . In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. which of the following is not characteristic of groupthink SPEED That ultimately is our vision for Tropical Smoothie Cafe. Join our Franchise Family. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. And so thats one of my favorites. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Unresolved: Release in which this issue/RFE will be addressed. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. The reality is the Left Coast, the West coast, Oregon, California, and Washington. Here's how CEO Charles Watson did it. So that was helpful! Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Whats your favorite cuisine outside of Tropical Smoothie? Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. It is, however, still a hefty financial investment. Here are some highlights of their conversation about his franchise business. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. He is directly responsible for selling more than 800 franchises. Here's how CEO Charles Watson did it. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Charles Watson, CEO Corporate Address . I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. Jul. This information appears in Item 19 of our Franchise Disclosure Document. We set company-wide strategic imperatives around these issues immediately.". The initial investment ranges from $246,500 to $580,500. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Management can grow a company without having to invest too much money, and . Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. It is for information purposes only. He was previously. 1117 Perimeter Center West, Suite W200 Such filing does not constitute approval by the Department of Law. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Tropical Smoothie Cafe. Occhiogrosso: How do you see the company moving forward? From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . Are there misconceptions about smoothies you want cleared up? I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. I may have been, in fact, the person responsible for awarding them a franchise! At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. What was your plan for the first 90 days? Without our franchisees, committees, and council, I simply could not do this job. But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. The Version table provides details related to the release that this issue/RFE will be addressed. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Passion and brand vision continue to guide the way. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. 770-580-2333 Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Its the high quality ingredients. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Then I was our chief development officer and Ive been our CEO for about three years now. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Jan 2010 - Nov 20155 years 11 months. The first thing is to be a business partner. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Occhiogrosso: What is the mission and goal of the company over the next few years? TropicalSmoothie.com. And now is the right time to buy." . Our annual tactics are focused around delivering those results.". Charles Watson CEO. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. . In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Again, the franchising, especially in Tropical Smoothie, it is a local business. There is no assurance that you will do as well. Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. As a restaurant executive, hospitality should be in your blood. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. What sets your smoothies apart from smoothies from competitors? I lean into that so that our employees can feel good about what they do.. So we dont have any specific development goals associated, i.e. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. This information appears in Item 19 of our Franchise Disclosure Document. Resolved: Release in which this issue/RFE has been resolved. We gathered that feedback and used it to set goals and action plans for the company. Maybe you made somebodys day just 1 percent better; you still had a positive impact. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Turns out, theres a lot to know about Tropical Smoothie Cafe. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. New York State Disclaimer: This advertisement is not an offering. As you know, the restaurant industry has taken a huge hit. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his company's performance so far this year . If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. This information appears in Item 19 of our Franchise Disclosure Document. TropicalSmoothie.com. Tell us a little about your background before joining Tropical Smoothie? Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Atlanta, GA 30338 Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. There is no assurance that you will do as well. Were finding ourselves in an environment where people want speed. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Net Worth Requirement $350,000 . Ill start with the fact that I believe that convenience is king. See where were looking to grow to meet the incredible demand. Occhiogrosso: How do you feel about franchise advisory councils? Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. 185 Industrial Pkwy, Site H. Branchburg. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Because we want to help with your meal and your food, etc. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. And was one in place already? I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. For me, my entrepreneurial passion really came from my parents. Your results may differ. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Charles Watson serves as CEO for Tropical Smoothie Cafe. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". In July 2018, I was named interim CEO, and then permanent in December 2018.". Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Mark serves on the board of the Institute of Certified Franchise Executives. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others.
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